Campaign India Agency Report Card: TME

Type of agency: Media
Company ownership: Rediffusion Y&R
Key personnel: Divya Radhakrishnan, president; Dinesh Vyas, head, Mumbai, Bhavna Jha, head, Delhi, Raj Datta, head, Kolkata, V Raghu – national strategy head, Imran Karim – national buying head
Accounts won: Eveready Industries, Just for Men hair color, HDFC home loans, Government of Delhi,  
Tata Steel, Lafarge Cements, MARC
Accounts lost: Colors

It was more or less a quiet year for TME. This year TME restructured its senior level leadership team - Dinesh Vyas was made head of Mumbai operations and Imran Karim was promoted to national buying head. The four teams in the Mumbai office, headed by Vinish Mathews, Tanya Gulrajani, Rajesh Joshi and Navroze Hodiwala began reporting to Vyas. It also appointed Raghu Venkatraman as national strategy head from OOH Media, where he was vice-president, strategy.

Campaign Score: 7

How TME rates itself: 9

To quote Sir Martin Sorell, “In 2009, flat is the new high.” In such a recessionary year, TME registered a growth over the previous year by adding a long list of seven new clients to its portfolio. The regional strength of TME was established with Kolkata branch growing by six times. All this was achieved by re-moulding the thought process of the organization to be totally media agnostic and taking media planning to an enhanced platform of Market Contact Planning.  TME is enabled to deliver solutions by being part of the RYR group which has six specialized practices in its fold. Processes, tools and structure have been re-modeled in this direction to ensure complete focus on the proposition. This thought leadership is ahead of the curve and is already providing results & is geared to take the agency to new heights in the future.  TME picked up 5 metals this year across the 2 awards of Media Abbies and Emvies.