Yepme ropes in Esha Gupta to showcase new collection

The film features Gupta trying on several clothes. The film goes on to reveal that she is using Yepme's mobile app to look through the collection. As she browses through the collection on the phone, she's shown wearing the same attire. Her date waiting for her asks, 'Are you done changing?' She says 'Just one more' and uses her phone to change his outfit.  

Vivek Gaur, co-founder and CEO, Yepme.com, said, “Women have really taken to online shopping and form a sizeable part of our customer base. Esha Gupta perfectly embodies Yepme’s take on the modern Indian woman who is independent, stylish and confident.”

On the new collection, he said, “This collection is all about new feminine trends to make your wardrobe perky, preppy and chic, and is displayed beautifully in the new commercial.”

The film is being aired on multiple DTH landing channels, besides youth and lifestyle channels, through June.