Campaign India Team
Jun 12, 2014

Yepme ropes in Esha Gupta to showcase new collection

Watch the ad film conceptualised by Le Dispensary here

Following its musical video featuring Farhan Akhtar and appointing Sonu Sood as brand ambassador, Yepme.com, has now launched a TVC featuring actor Esha Gupta . The one-minute video conceptualised by Le Dispensary features Gupta showcasing Yepme’s 'Spring-Summer Collection 2014' for women. 

The film features Gupta trying on several clothes. The film goes on to reveal that she is using Yepme's mobile app to look through the collection. As she browses through the collection on the phone, she's shown wearing the same attire. Her date waiting for her asks, 'Are you done changing?' She says 'Just one more' and uses her phone to change his outfit.  

Vivek Gaur, co-founder and CEO, Yepme.com, said, “Women have really taken to online shopping and form a sizeable part of our customer base. Esha Gupta perfectly embodies Yepme’s take on the modern Indian woman who is independent, stylish and confident.”

On the new collection, he said, “This collection is all about new feminine trends to make your wardrobe perky, preppy and chic, and is displayed beautifully in the new commercial.”

The film is being aired on multiple DTH landing channels, besides youth and lifestyle channels, through June.

Credits:

Client: Yepme
Agency: Le Dispensary
Directed by: Sam Ahmed

Source:
Campaign India

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