Weekend Watch: Sweden on Airbnb

Sweden's tourism board lists the entire country on Airbnb in a humorous campaign by Forsman & Bodenfors.

 

The listing promotes the "freedom to roam" in Sweden, where all publicly owned land is accessible to everyone. The lucky tourist will be able to eat berries from the ground, sleep under the stars, and swim in lakes, all without having to book official accommodation. The campaign was written by Marcus Hägglöf, Pontus Levahn, Agnes Uggla and Lycke Ramel, and art directed by Johan Eghammer, Johanna Hofman-Bang, Ted Mellström and Josefin Roxeheim.