Campaign India Team
May 26, 2017

Weekend Watch: Sweden on Airbnb

Watch the film conceptualised by Forsman & Bodenfors here

Sweden's tourism board lists the entire country on Airbnb in a humorous campaign by Forsman & Bodenfors.
 
The listing promotes the "freedom to roam" in Sweden, where all publicly owned land is accessible to everyone. The lucky tourist will be able to eat berries from the ground, sleep under the stars, and swim in lakes, all without having to book official accommodation. The campaign was written by Marcus Hägglöf, Pontus Levahn, Agnes Uggla and Lycke Ramel, and art directed by Johan Eghammer, Johanna Hofman-Bang, Ted Mellström and Josefin Roxeheim.
 
(This article first appeared on CampaignLive.co.uk)
Source:
Campaign India

Related Articles

Just Published

19 hours ago

Facebook clicks with millions of consumers across ...

Watch the film conceptualised by Taproot Dentsu here

21 hours ago

Slice takes on rivals as Katrina Kaif gets fan to ...

Watch the film conceptualised by Wunderman Thompson

23 hours ago

Creative and media deliver 'stronger performance' ...

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far

1 day ago

Campaign India’s Mental Health Survey: The panel ...

Second part of the survey features a discussion from industry seniors