Emirates has rolled out a digital campaign ahead of India's 65th Republic Day on 26 January 2014.
The film features the airline's cabin crew members welcoming customers by saying ‘Namaste’ in nine Indian languages: Hindi, Punjabi, Marathi, Malayalam, Kashmiri, Kannada, Gujarati, Tamil and Bengali.
Emirates has also launched celebratory fares from 24 to 26 January for Indian travellers to travel to destinations across its European, African and South American network. Return fares begin from Rs 41,867 (Economy), said an Emirate statement.
Essa Sulaiman Ahmad, vice president, Emirates India and Nepal, said, “Since the launch of our first flights to Bombay and Delhi in 1985, Emirates has been fully committed to the Indian market and has carried over 19 million passengers to its global destinations across the network."
“We will work hard to continue providing Indian travellers with the best possible service, to be the airline connector of choice and to hopefully expand our flights to and from India,” he added.