Preeti Hoon
Jun 06, 2024

We lead with creativity as economic multiplier: Neville Shah

In his first video interview after joining FCB Kinnect as chief creative officer, Neville Shah shares his initial interactions with boss Dheeraj Sinha, explains what he wants to change and assesses his agency's performance at Goafest 2024.

Less than two weeks into his FCB Kinnect role as chief creative officer, Neville Shah is positive about becoming a part of the agency's “young and vibrant” culture, noting what a good time it is to lead in India's rising creative business.


With FCB’s strong showing at Goafest this year, Shah thinks the team has made him look good already, but had the ability to further multiply its wins, had it entered more categories.


In a candid conversation with Campaign India, Shah talks about why he thinks FCB is a “sailing ship” that he has managed to jump aboard at the right time. In his first C-suite role, he shares his views about the agency finding its new leader in Dheeraj Sinha and his expectations from the new boss. 


He also delved into how he’s a believer of organic change and why most of his initial conversations with Sinha have been “creative-forward”.

Source:
Campaign India

Related Articles

Just Published

22 hours ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

1 day ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

1 day ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.