Sean Finnegan, president and chief digital officer, Starcom MediaVest Group talks to Campaign India about how brands can manage conversations online, and how important it is for brand owners to identify and reward brand evangelists in the online space.
He also talks about the digital potential of a market like India, which he believes will profit from the knowledge that developed markets have already gathered on the online space.
Watch the interview here.
Please be patient while the video buffers.
To watch Campaign India's chat with TBWA's Jean-Marie Dru, click here.
To watch Campaign India's chat with JWT's Michael Maedel, click here.
To watch Campaign India's coverage of the 2009 Media Abbys, click here.