Vivo, the title sponsor of the Indian Premier League has rolled out its film for the tournament that has been conceptualised by J. Walter Thompson.
It shows various types of fans with distinct identities like a 'front-footer', who takes the initiative to try a different type of street food. Another identity is that of a 'big-hitter' who indulges in shadow boxing against a painting in a subway. Then comes a 'rule-bender' who skates her way to an office elevator even as her colleagues look on. Further, a magician who is labelled a 'mystery spinner' is featured. Other identities shown include that of a 'challenger', a 'night rider', a 'sun riser' and a 'moonlighter'.
After each of these people do as they desire, they are shown taking a selfie. The film signs of with a message, 'it's not just a selfie, it's myself'.
The film was published on YouTube on 4 April 2017 and is also on-air on television.