Campaign India Team
Apr 06, 2017

Vivo adds character to a selfie, celebrates personalities

Watch the film conceptualised by J. Walter Thompson here

Vivo, the title sponsor of the Indian Premier League has rolled out its film for the tournament that has been conceptualised by J. Walter Thompson.
It shows various types of fans with distinct identities like a 'front-footer', who takes the initiative to try a different type of street food. Another identity is that of a 'big-hitter' who indulges in shadow boxing against a painting in a subway. Then comes a 'rule-bender' who skates her way to an office elevator even as her colleagues look on. Further, a magician who is labelled a 'mystery spinner' is featured. Other identities shown include that of a 'challenger', a 'night rider', a 'sun riser' and a 'moonlighter'.  
After each of these people do as they desire, they are shown taking a selfie. The film signs of with a message, 'it's not just a selfie, it's myself'. 
The film was published on YouTube on 4 April 2017 and is also on-air on television.
Campaign India

Related Articles

Just Published

6 hours ago

Publicis to shake up board: Arthur Sadoun takes ...

Two boards become one as supervisory and management boards merge.

7 hours ago

24 hours with...Prateek Sethi

Catch up with Prateek Sethi, founder and director for Trip, as he takes us through a day in the life.

7 hours ago

BEI Confluence takes on new clients, bolsters ...

The agency has won a slew of new clients in the FMCG sector including Bector’s Cremica Biscuits and English Oven bread, Wai Wai Instant Noodles from CG Foods, and Rajhans Nutriments—the makers of Schmitten Chocolates.

11 hours ago

Leo Burnett Mumbai shakes up leadership to drive ...

The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing directors, and Saurabh Dahiya as head of strategy.