Campaign India Team
Apr 06, 2017

Vivo adds character to a selfie, celebrates personalities

Watch the film conceptualised by J. Walter Thompson here

Vivo, the title sponsor of the Indian Premier League has rolled out its film for the tournament that has been conceptualised by J. Walter Thompson.
 
It shows various types of fans with distinct identities like a 'front-footer', who takes the initiative to try a different type of street food. Another identity is that of a 'big-hitter' who indulges in shadow boxing against a painting in a subway. Then comes a 'rule-bender' who skates her way to an office elevator even as her colleagues look on. Further, a magician who is labelled a 'mystery spinner' is featured. Other identities shown include that of a 'challenger', a 'night rider', a 'sun riser' and a 'moonlighter'.  
 
After each of these people do as they desire, they are shown taking a selfie. The film signs of with a message, 'it's not just a selfie, it's myself'. 
 
The film was published on YouTube on 4 April 2017 and is also on-air on television.
 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Neil Patel Digital to launch operations in India
Premium
19 hours ago

Neil Patel Digital to launch operations in India

Pradeep Kumaar appointed as CEO

Premium
Weekend Watch: New Balance urges English cricketers to 'make their mark' at World Cup 2019
Premium
Charles Cadell to step down as McCann Worldgroup Apac president
Premium
1 day ago

Charles Cadell to step down as McCann Worldgroup ...

Alex Lubar from McCann's London office will replace him.

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
1 day ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India