The final round of judging for the Campaign South Asia Agency of the Year Awards 2012 was held in Mumbai on 24 November.
Here’s what the jury members had to say, on the quality of entries, the process and the judging experience.
Jury comments post the final round of judging
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184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors will decide the final wins.
The association also named the new managing committee for 2025–26.
The company also downgraded its net revenue forecast for the year.
Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.