The final round of judging for the Campaign South Asia Agency of the Year Awards 2012 was held in Mumbai on 24 November.
Here’s what the jury members had to say, on the quality of entries, the process and the judging experience.
Nov 27, 2012
VIDEO: Jury speak - Campaign South Asia Agency of the Year Awards 2012
Jury comments post the final round of judging
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
_20230324021935.png&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
18 hours ago
Attention, not viewability, drives impact: ...
As marketers move beyond viewability as a proxy for effectiveness, a new global study from mCanvas and Lumen Research offers fresh evidence for the industry’s growing focus on attention metrics. The meta-analysis, conducted across 110 campaigns in 19 categories and nine markets, reports a strong correlation between higher Attention Per Mille (APM) and improved downstream outcomes such as CTR, recall, and purchase intent.
Media
19 hours ago
YouTube's Big India Push: AI Tools Meet Education ...
YouTube held its annual Impact Summit in New Delhi last week, and the announcements weren't just about views or subscribers. The company rolled out AI tools, forged partnerships with educational institutions, and dropped some numbers that paint a picture of just how embedded the platform has become in India's economy.
Advertising
22 hours ago
WhatsApp slows down to show what distance feels like
A near 10-minute film turns everyday voice notes into a rural love story, offering a fresh lens on long-distance relationships in India.
.png&h=268&w=401&q=100&v=20250320&c=1)
Opinion
22 hours ago
While rivals look outward, WPP is consumed by its ...
WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove that the next chapter rests on integrity rather than growth at any cost.
