Video: In conversation with Erik Vervroegen, Publicis Worldwide

Erik Vervroegen, international creative director, Publicis Worldwide, talks about the advertising culture in Brazil and India, classical advertising and more

We caught up with Erik Vervroegen, international creative director, Publicis Worldwide, on the sidelines of Goafest 2012. We chatted about his stints across continents, the plethora of Cannes metals in his fob, classical advertising and all things advertising. Watch the video to know his thoughts on the aforementioned topics. 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Onam 2025: Brands blend tradition and storytelling ...

Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.

2 days ago

Open web shapes festive ad strategies as costs climb

As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.

2 days ago

Kempegowda International Airport hits the play ...

It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.

3 days ago

Dentsu appoints bankers to seek buyers for ...

Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.