Ad Nut
Oct 04, 2019

Van Heusen uses Parkour artist Chase Armitage to come out flying

Watch the film conceptualised by Famous Innovations here

A lady going to volunteer at a relief camp in Nigeria loses her passport and boarding pass after immigration. A jumping jack (who I am told is a famous Parkour artist named Chase Armitage) who can even drive squirrel's like us nuts, jumps to the rescue.

Cut to the chase. Armitage manages to soar higher than the approaching carts or leaps over luggage trolleys, all in a heavily guarded airport precinct. All because, he has to reach the lady before she reaches her airport gate. He delivers the passport right as the lady nears the departure gate and vanishes after adjusting his clothes.

The ad to promote the Airport Collection from Van Heusen could make you feel that the soul of a fighter jet entered your bare bones. Talk about fuelling one's imagination. 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign India

Related Articles

Just Published

7 hours ago

Taboola partners with Samsung to expand user reach ...

To serve news recommendations on Samsung News app.

8 hours ago

AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign

Looks for agencies with deep knowledge of financial behaviour and compelling, high-impact communication capabilities.

11 hours ago

CTV’s big picture: Small screens are getting left ...

As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.

13 hours ago

Why India’s creator economy is becoming every ...

It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next three years, according to a BCG report.