Campaign India Team
Jan 21, 2020

Turn to 'chhota Sub', indulge with the savings says Subway

Watch the film conceptualised by Dentsu Impact here

Subway India has rolled out its TVC for its newly introduced 'chhota sub'. 
 
Conceptualised by Dentsu Impact, the film is shot in a college classroom and shows how the 'chhota sub' allows people to indulge by buying things from the savings they make. 
 
Shuchi Monga, head, marketing, Subway South Asia, believes that the product will give Subway an entry into a new TG. She said, "We are hoping to see new guests to come-in and have an experience of the brand.”
 
Anupama Ramaswamy, national creative director, Dentsu Impact, said, “There’s no denying the fact that we Indians are very value-conscious consumers. The chhota sub campaign, through light-hearted humour, looks at the world from the youngsters’ lens and how the new chhota sub, with its attractive price point, gives them a license to indulge in buying things from the savings made.”
 
The campaign is also spread across digital.
 
CREDITS:
 
Client: Subway
Creative agency: Dentsu Impact
Production house: Happy Making Films
Director: Gaurav Kandpal
Source:
Campaign India

Related Articles

Just Published

8 hours ago

BigMuscles Nutrition helps the fitness enthusiast ...

Watch the film conceptualised by Medulla Communications here

11 hours ago

Star Sports calls out to fans to 'live the game' ...

Watch the film conceptualised by the in-house team at Star Sports in association with the ICC

13 hours ago

Manyavar falls prey to Twitter's boycott trend with ...

The brand has been in controversy for Mohey's recent ad film starring actor Alia Bhatt

15 hours ago

How did we get here? Merlee Jayme discusses why ...

Dentsu International's Apac creative leader has been a prominent voice on harassment within the industry for several years. She is “pissed” that it allegedly slipped through the cracks at her own agency. Now she wants to see action