Campaign India Team
Jan 21, 2020

Turn to 'chhota Sub', indulge with the savings says Subway

Watch the film conceptualised by Dentsu Impact here

Subway India has rolled out its TVC for its newly introduced 'chhota sub'. 
 
Conceptualised by Dentsu Impact, the film is shot in a college classroom and shows how the 'chhota sub' allows people to indulge by buying things from the savings they make. 
 
Shuchi Monga, head, marketing, Subway South Asia, believes that the product will give Subway an entry into a new TG. She said, "We are hoping to see new guests to come-in and have an experience of the brand.”
 
Anupama Ramaswamy, national creative director, Dentsu Impact, said, “There’s no denying the fact that we Indians are very value-conscious consumers. The chhota sub campaign, through light-hearted humour, looks at the world from the youngsters’ lens and how the new chhota sub, with its attractive price point, gives them a license to indulge in buying things from the savings made.”
 
The campaign is also spread across digital.
 
CREDITS:
 
Client: Subway
Creative agency: Dentsu Impact
Production house: Happy Making Films
Director: Gaurav Kandpal
Source:
Campaign India

Related Articles

Just Published

7 hours ago

TikTok faces criticism over content moderation

A debate arises over whether the short video site is doing enough to moderate content, with some calling for a ban.

7 hours ago

Pampers welcomes babies to the world with hope

Watch the film conceptualised by Leo Burnett here

7 hours ago

Work from home diary: Atmanirbhar is a huddle of one

Working from home is no good for passionate and spontaneous folks in the business of ideas, says the author