Subway India has rolled out its TVC for its newly introduced 'chhota sub'.
Conceptualised by Dentsu Impact, the film is shot in a college classroom and shows how the 'chhota sub' allows people to indulge by buying things from the savings they make.
Shuchi Monga, head, marketing, Subway South Asia, believes that the product will give Subway an entry into a new TG. She said, "We are hoping to see new guests to come-in and have an experience of the brand.”
Anupama Ramaswamy, national creative director, Dentsu Impact, said, “There’s no denying the fact that we Indians are very value-conscious consumers. The chhota sub campaign, through light-hearted humour, looks at the world from the youngsters’ lens and how the new chhota sub, with its attractive price point, gives them a license to indulge in buying things from the savings made.”
The campaign is also spread across digital.
Creative agency: Dentsu Impact
Production house: Happy Making Films
Director: Gaurav Kandpal