Titan Watches has rolled out a campaign to promote its new Raga Moonlight collection, conceptualised by 22feet Tribal Worldwide.
A film that is part of the campaign adopts a classic feel, with black and white visuals accentuated by a soothing English soundtrack. Set in a palatial mansion, it features an elegant young female model getting ready for a shoot, dressed in evening attire that adds to the mood. A Raga Moonlight watch adorns her wrist. As the shoot progresses, the watch is showcased. The film ends with a display of some of the watches from the collection, next to the text: ‘Titan Raga Moonlight Collection – In stores now’. A voice over invites women to ‘Own The Night’.
Client: Titan Watches
Brand: Titan Raga - Moonlight collection
Agency: 22feet Tribal Worldwide
(Amended at 5.15 pm on 5 November to reflect that the agency behind the film and digital activity was 22feet Tribal Worldwide, and not as published earlier. The error is regretted.)