Discovery Plus has released a promo through which it urges India to stay in.
Conceptualised by the in-house team led by Rahul Ghatol, creative head, Discovery Plus, the film showcases scenic settings and states 'the outdoors can wait’. The film also communicated the annual subscription price of Rs 99 for a limited time.
Issac John, business head – digital (South Asia), Discovery, said, “Our campaign film drives the message of urging audiences to stay indoors while bringing alive the most picturesque outdoors on earth – outdoors which can be seen through myriad shows that are available on the app. The idea of the #SafetyExtended offer is to help families across the country enjoy and engage with premium and high-quality real-life entertainment during the extended lockdown period. Alongside, given the huge interest amongst audiences about Covid-19, we’re releasing three documentaries on Covid-19 which will be available for free consumption on the platform.”