The courtroom orders its attendees to EatSure
Watch the film conceptualised by Wondrlab here
Dec 13, 2022 05:00:00 PM | Video | Campaign India Team Share -
EatSure has rolled out a campaign titled #FoodCourtOnAnApp to encourage people to order, eat and celebrate together through its food ordering platform.
Conceptualised by Wondrlab, the film opens up in a courtroom, where the judge says 'order-order'. It then goes on to show different people like lawyers, the victim and others in the courtroom ordering different types of food. The judge comments that everyone has turned the court into a food court. The film ends by highlighting how the EatSure app can provide a variety of options when a group of people want different meals.
Sagar Kochhar, co-founder, Rebel Foods, said, “While ordering food online is an emerging choice, there are many unsolved problems in the food ordering cycle which often results in a broken experience for customers This is more stressful when ordering in a group which often leads to a compromise for a few on what they want to eat. If ordered separately, the orders are placed and received separately, with multiple delivery fees, sometimes having someone’s food delivered much before others. With EatSure, we intend to highlight how seamlessly consumers can order a burger from Wendy’s, a pizza from Oven Story, a wrap from Faasos, coffee from Slay, biryani from Behrouz and many more varied cuisines from the most trusted restaurants, delivered together in one single order with no delivery fees, thereby making EatSure as the preferred choice for group orders. With our new campaign, we are highlighting how EatSure is a foodcourt on an app, where it allows consumers to mix and match from multiple trusted restaurants in one single order.”
Kochhar added, “The end of the year usually sees a sharp spike in food ordering. December is the month of gatherings where people meet up and celebrate. With this customer insight, we wanted to create an IP for EatSure that can be activated every year during special occasions and festivals which usually brings people together, to capitalise and ride the wave. With Meet Up Eat Up Fest, EatSure owns up celebrations in India as the platform is most suited for group orders. However, unlike other such days and sales, we want our IP to balance 'deals' with the 'feels'. We don’t want it to be just about great discounts and offers. We want it to be a celebration of people coming together and eating together.”
Amit Akali, co-founder and chief creative officer, Wondrlab, said, “Ordering food online has become second nature to us, but that’s what comes and bites us in the behind the moment we’re ordering in a group. The differentiation between the two is extremely clear and that’s what we wanted to bring to life. EatSure wanted to stand out. We asked ourselves what is the best direction to bring out its USP and realised that with criminal shows and courtroom dramas on the rise, we could use that setting, with the right celebrities and cast, to create something hilarious yet hard-hitting. I think the film does just that!”