Tata Sky has offered 10 of its paid service channels free of cost for its consumers during the lockdown in India.
To communicate this, a film has been rolled out that has been conceptualised by Ogilvy. The film titled 'chalo ghar baithe baithe kuch naya seekhein', was shot and directed remotely by people on their phone cameras in seven different cities across India. It shows people engaging and learning things they hadn't done before from home during the lockdown period.
Sukesh Nayak, chief creative officer, Ogilvy India, said, “In times like these, it’s important that brands contribute to help its consumers in its own way. By deciding to free up services, Tata sky is doing it’s bit to entertain and engage its subscribers while they stay at home."