Campaign India Team
Feb 14, 2017

Tanishq celebrates love in all forms

Watch the film conceptualised by 22feet Tribal Worldwide here

On the occasion of Valentine’s Day, Tanishq and 22feet Tribal Worldwide released a digital film which beckons the viewers to give a #GiftFullOfLove to the person you love. 
An older couple, a recently married couple, two sisters, father and daughter, all of them come together to celebrate this day of love with Tanishq- a Gift Full of Love.
The film looks at Valentine’s Day as not just an occasion to celebrate love between two spouses but as an occasion to celebrate love in all forms and relationships. It explores various relationships a person has in their lifetime and how Valentine’s Day is a celebration of all of them. The background monologue states how love is not bound by age or marital status; that one can choose their own Valentine or be their own Valentine! The act of gifting should be filled with love irrespective of one’s choice. 
Deepika Tiwari, head of marketing, jewellery division, Titan, said, “Valentine’s Day has a very clichéd interpretation in the minds of the people, while it can be a day to be celebrated with anyone you love. That’s exactly the manner in which Tanishq has looked at it, including all the possible relationships that can be your Valentine.” 
Ramraaj Raghunathan, business development lead, 22feet Tribal Worldwide, said, “Tanishq has always been passionate about exploring and celebrating the bonds that connect people. Our products symbolise love, trust and commitment. Though this web film on Valentine’s Day, we hope to encapsulate love in all its forms.” 
Client: Tanishq
Agency:  22feet Tribal Worldwide
Client team:  Deepika Tiwari, Gaurav Midha
Creative team:  Shraddha Sinha, Hari Chakyar
Account management: Apala Roy, Swathy Reddy
Production house: QED Films
Campaign India

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