Campaign India Team
Mar 15, 2021

Star Sports shows greed as a virtue in IPL 2021 film

Watch the film here

Star Sports has rolled out the first promo for the 14th edition of the Indian Premier League. The film features CSK captain Mahendra Singh Dhoni. 

In the film, Dhoni plays the role of a teacher. He tells his students how greed is a good thing with the story of Rohit Sharma, who is the captain of Mumbai Indians, the defending champions. He states how he has won the IPL five times, but yet not satisfied, because he has the greed for victory. 

Sanjog Gupta, head – sports, Star India, said, “Vivo IPL 2021 is returning to Indian soil with a lot of anticipation across the country. Fans are excitedly looking forward to what promises to be a very different IPL. Our campaign ‘India Ka Apna Mantra’ reflects the resilience, determination and enterprise of the nation. We believe VIVO IPL is a platform for expression of the same ‘nothing is impossible’ spirit on the field. Hunger for success in the Vivo IPL inspires players to take risks and challenge conventional wisdom. And it is their inner belief and indomitable ‘must do’ spirit that drives their commitment. We see this as a ‘capturing the mood of a generation’ campaign – one that reflects a more confident, enterprising, entrepreneurial attitude of the country. With the campaign launch, we are geared up to engage millions of fans and offer them high-quality content clubbed with innovative and immersive experiences.”

The second film is based around Virat Kohli, and his on-field anger.

The IPL is scheduled to begin on 9 April.

 

 

Source:
Campaign India