In its latest campaign to promote Game of Thrones, Hotstar Premium takes on every Thronie’s biggest nightmare – Spoilers.
Instead of loathing spoilers, the campaign celebrates them through a film campaign; by handing the power of spoilers in the hands of Hotstar Premium subscribers. The campaign is further amplified
through out-of-home.
Rahul Mathew, NCD, DDB Mudra Group said, “For a manically followed show like Game of Thrones, spoilers as an idea is both insightful and creatively fertile. Then it was just a matter of bringing the idea to life in the most entertaining manner.”
Watch the Jon Snow film here:
Sunder Balasubramanian, head - marketing, Hotstar Pay said, “The single minded proposition to communicate was that this year the GOT fans in India could watch it live with the US on Hotstar Premium. The creative idea of ‘the first to the throne owns the spoilers’ captured this thought simply, and stayed true to the language and milieu of the show.”
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