Solitary teen makes family cry with home-made iPhone film

Watch the film by TBWA\Media Arts Lab UK here

A solitary teenager, corralled by his family for appearing to spend too much time on his phone, wows his family on Christmas day with an emotional outpouring recorded and edited on his iPhone 5.

The film is split into two halves – the family's experience together, and then the teenage boy's experience, which is shown dramatically as he switches off the television while everyone is gathered around it and projects his own film onto the TV, in what appears to be the brand's first use of Apple TV in an ad.

The teenager's own offering shows his favourite moments of the family together, from making snow angels to having a sock thrown at him while filming, in an emotional outpouring that would have been otherwise uncommunicated.

This article was first published on marketingmagazine.co.uk

Source:
Campaign India

Related Articles

Just Published

7 hours ago

Cannes Lions and Warc owner Ascential to be ...

Deal agreed by boards of Informa and Ascential but subject to regulatory and shareholder approval.

14 hours ago

If you want to be a creative agency, sell creativity...

To revitalise its Indian operations, the French agency wants to partner with brands that are genuinely eager to collaborate with it. The reason? Marcel prefers focusing on quality over quantity, prioritising meaningful relationships over numerous office openings.

16 hours ago

Google parent Alphabet beats Q2 earnings predictions

The tech giant has beaten Q2 revenue and profit estimates driven by strong ad sales and its cloud unit, and says that its AI investments are “driving new growth.”

17 hours ago

Pringles splits with Grey as it ends 27-year ...

Kellanova, which owns the brand, launched a creative review earlier this year, resulting in a move away from incumbent agency Grey.