Hershey India has rolled out a campaign ‘say it with a kiss’ featuring actor Shraddha Kapoor for its Kisses range of chocolates.
Conceptualised by Lowe Lintas, the film opens in a home with a young girl planting a seed. She is seen nurturing it across different days and seasons; and develops an emotional bond with it, as the seed turns into a healthy plant. However, one day she comes home to find the plant withered, making her sad. Kapoor enters the scene and shares a Hershey’s Kisses with her, in a gesture to express affection and uplift the moment. Both the young girl and Kapoor relish the chocolate and start working on repairing the plant together with fresh optimism.
Ankit Desai, marketing director, Hershey India, said, “Hershey’s Kisses’ proposition of ‘say it with a kiss’ embodies the space of building warm connections with loved ones. The iconic brand, with its indulgent taste, exclusive packaging and range of flavours, enables everyday endearing moments of affection, across relationships. The new creative is an addition to our ongoing campaign, showcasing our brand ambassador Shraddha Kapoor in yet another slice-of-life situation. The film highlights her relationship with the young girl, beautifully bringing alive the unspoken bond between them, with Hershey’s Kisses as the connector to brighten the moment.”
Kunal Joshi, president, Lowe Lintas, said, “The 'say it with a kiss' idea positions Hershey’s Kisses as an ideal way to express emotions in moments when words and other forms of communication don't do the trick. This new piece of work expresses the idea in a new yet equally endearing and charming context. This further expands our exploration of the diverse emotional tapestry and richness of the idea and builds greater distinctiveness and memorability for Hershey’s Kisses."