Saffola Fittify has rolled out a campaign 'Health Ko Rakho Fit-Fit-Fittify' (keep your health Fit-Fit-Fittify) featuring actor Janhvi Kapoor to inspire consumers to opt for healthier alternatives and lead a holistic life.
Conceptualised by The Collective, the film showcases Kapoor grooving to the tune of ‘Fit-Fit-Fittify' and shares that Saffola's Fittify Peanut Butter is the secret to her healthy cravings.
Sanjay Mishra, chief operating officer-India and CEO, new business, Marico India, said, “We are delighted to welcome Janhvi Kapoor to the Saffola Fittify family. Being an advocate of fitness and a healthy lifestyle, Janhvi perfectly resonates with Fittify’s core values and ambition to fortify a sustainable and accessible nutrition journey for consumers. Together, we are optimistic to ignite a revolution of health consciousness for a better, stronger, healthier tomorrow."
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