Saints And Warriors, the newly appointed creative agency for SAB TV, has created a new TVC for the GEC. The TVC is the fifth phase of the continuing ‘Asli Mazaa Sab Ke Saath Aata Hai’ campaign.
The story for this commercial revolves around the theme “Jab Sab ho Saath toh baan jaaye baat” and features a baby who is crying. Despite numerous efforts by the family members, the baby doesn't fall asleep. Every member of the family, right from the baby’s mother to his grandmother among others, are shown taking turns to sing the baby a lullaby in their own rendition. But the baby ends up crying more and the family members wonder what to do to make it fall asleep. The baby finally sleeps when the entire family sits together and puts on SAB TV, reiterating the brand promise, ‘Asli Mazaa Sab Ke Saath Aata hai’.
Commenting on new campaign, NP Singh, chief operating officer, MSM Network said, “SAB TV is reinforcing its unique positioning with yet another brand campaign. I expect the new campaign to help the channel grow its loyal viewer base manifolds.”
Anooj Kapoor, executive vice president and business head, SAB TV, added, “We have strengthened our bond with the viewers by offering them light hearted entertainment that appeals to the entire family. Our brand campaign reiterates our promise of Asli Mazaa Sab Ke Saath Aata Hai and will surely add to the growing base of SAB families.”
The film has been directed by Vijay Maurya and has been launched simultaneously across leading TV channels, Multiplexes, print and digital medium.