Royal Enfield celebrates the values of its riders

Royal Enfield has rolled out a new campaign consisting of three films for the Bullet 350. 

 

Conceptualised by Black or White Brand Communications, through three different stories, the films look to celebrate the values of its riders. 

 

Sartaj Jaffri, CEO, Black or White Brand Communications, said, "The brief was to use the launch of Bullet's new range to reinforce and amplify the resilient character of the bike. The campaign thought was based on the insight that Bullet riders display a great sense of pride and a mindset which mirrors the resilient character of the brand, with a touch of nostalgia. The attempt was to keep it simple and relatable to a day in the life of a Bullet rider."  

 

Prior to the films being released, Royal Enfield rolled out a #MyBullet campaign on social media.