Skoda recently rolled out a revamped version of its sedan Rapid. Announcing the launch is a film conceptualised by Publicis.
The film opens at a 'National Annual Marathon'. The runners are distracted by something and look at in awe. It's the new Skoda Rapid driving past them with a couple in it. Set to a groovy tune, the film shows the participants put in extra effort to follow the car. They break the marathon route as they seek short cuts to get a glimpse. As the car crosses a bridge, a group even take a boat to get close to the Rapid. When it veers off the marathon route, the runners follow the car, instead of going through to the finish line. A 'You can't get enough of it' super and the four-year-service message plat our on screen, before an elderly lady crosses the finish line, alone.
A 60-second digital version was published on YouTube on 6 November 2016. A shorter edit will air on television.