Campaign India Team
Nov 30, 2016

Reliance's Ajio pitches 'handpicked fashion', says 'DoubtIsOut'

Watch the ad film conceptualised by Phantom Ideas here

Ajio, a fashion brand that is part of Reliance Jio Digital Life, has rolled out a campaign  conceptualised by Phantom Ideas.
The film opens with a man trying out several bow ties. As he's confused about which one to wear, the voice over says 'Doubt, you don't want her around'. The shot switches to a woman walking by a street. As she looks to ring the bell to enter a house, she hesitates and decides against it. The voice over suggests that this is another form of doubt, pushing things to tomorrow. As two people who look confident in their attire are shown, the voice over says 'there's no tomorrow, just today', before saying 'no today, just now'. It goes on to say that the cautious will survive but the courageous will live. The film ends with a message '#DoubtIsOut' and introduces 

The film was first published on YouTube on 3 November 2016 before being rolled out on television. 
Campaign India

Related Articles

Just Published

10 hours ago

Close doors and #ShutOutCorona says Tata Pravesh

Watch the film conceptualised by Wunderman Thompson

11 hours ago

Zoom privacy concerns in the spotlight

As Zoom is entering more homes and being used to facilitate high-profile meetings such as the G20 Summit, flaws are emerging in its security set-up.

11 hours ago

EbixCash shows how small moments can have a large ...

Watch the film conceptualised by Chrome Pictures here