Campaign India Team
Nov 30, 2016

Reliance's Ajio pitches 'handpicked fashion', says 'DoubtIsOut'

Watch the ad film conceptualised by Phantom Ideas here

Ajio, a fashion brand that is part of Reliance Jio Digital Life, has rolled out a campaign  conceptualised by Phantom Ideas.
 
The film opens with a man trying out several bow ties. As he's confused about which one to wear, the voice over says 'Doubt, you don't want her around'. The shot switches to a woman walking by a street. As she looks to ring the bell to enter a house, she hesitates and decides against it. The voice over suggests that this is another form of doubt, pushing things to tomorrow. As two people who look confident in their attire are shown, the voice over says 'there's no tomorrow, just today', before saying 'no today, just now'. It goes on to say that the cautious will survive but the courageous will live. The film ends with a message '#DoubtIsOut' and introduces Ajio.com. 

The film was first published on YouTube on 3 November 2016 before being rolled out on television. 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Are brands safe next to politics? Stagwell’s APAC ...

Stagwell’s APAC study finds ads perform similarly across business, politics, crime, and entertainment—the Singapore Future of News forum goes ahead despite the holding company’s recent storm.

2 hours ago

ChatGPT and AI platforms do not get advertisers, ...

Mark Zagorski says AI is moving fast, but most platforms “don’t get advertisers.” Under Adalytics scrutiny, DV is betting on social, CTV, and open web programmatic to stay indispensable to brands.

5 hours ago

Livpure filters out fine print, not just water

Its new campaign calls time on tech talk and hidden terms, questioning whether AIoT is clarity—or just clever marketing.

5 hours ago

Airtel Payments Bank’s ‘Safe Second Account’ urges ...

INSIDE THE AD: In a market obsessed with speed and cashback, Airtel Payments Bank’s latest campaign urges Indians to slow down—and bank smarter.