Realme celebrates the innovative spirit of the youth

Realme has rolled out a campaign 'realme Diwali' to showcase the innovation that the Gen Z generation brings to the brand.

 

Conceptualised by the brand's in-house team, the film creates synergies between the brand and India's youngsters who are taking cultural elements to the masses through digital mediums. It reveals how a youngster impacts a school girl's life by donating his eyes to her and lighting up her first Diwali. The girl tells the audience about the good deed he did and how he wanted the people around him to celebrate Diwali. The film aims to empower people to enjoy India's rich cultural heritage and to build the self-confidence of brave youngsters who are taking the cultural ethos to a wider audience. 

 

Madhav Sheth, CEO, vice president,  realme India, and president, realme International business group, said, “Realme’s new campaign aims to encourage young masses to break the constraints of life,  be themselves, and allow the world to witness their power. We hope to change the world with young people with the spirit of 'dare to leap', and we believe the traditional 2.0 Gen Z is the fearless generation and real thought leaders of tomorrow. As a brand that is born for the young generation and understands their pulse, real me strives to empower them to express their diverse identities via the fusion of fashion and technology and to co-create a brand that is accessible to all.”