Campaign India Team
Jan 13, 2022

Rajkumar Rao highlights RenewBuy's tech features through a POSP insurance advisor

Watch the film conceptualised by Havas Worldwide here

RenewBuy has rolled out a campaign titled 'smart tech, right advice' featuring its brand ambassador actor, Rajkummar Rao. 
Conceptualised by Havas, the film highlights the brand’s promise of addressing consumers’ insurance needs, through a digital-led insurance POSP (point of sale person) advisor network. 
The film features Rao conversing with the digital POSP of RenewBuy in a friendly banter to showcase the technology the brand uses for insurance claims. 
Devesh Joshi, chief marketing officer, RenewBuy, said,  “RenewBuy recently raised funds worth USD 60 million, which is being used to scale up the technology for exponential insurance advisor and consumer outreach. Through our 360- degree national campaign, we aim to target more than 700 million consumers with a focus on tier 2 cities and beyond. This campaign is our first media-led consumer outreach program that stays true to our brand promise of- Smart tech, right advice. We are integrating television, print, radio, OOH and digital for maximum consumer outreach across the country. The national media outreach will help us built a strong affinity with the consumers as well as  in our mega partner onboarding objective, especially in tier 2 and beyond.” 
Joshi added, “We are happy to onboard Rajkummar Rao as the brand ambassador; his brand persona perfectly matches our ethos and core proposition. Rajkummar’s mass audience connect across geography and demography will help our brand connect with our core TG across consumers and the insurance advisor ecosystem. The campaign is phased into two stages and nine regional languages to help us maximise our reach."
Bobby Pawar, chairman, chief creative officer, Havas  Group India, said, "Fintech brands are largely about convenience, choice and price. RenewBuy goes beyond that. They offer expert advice that comes with human experience amplified by artificial intelligence. The question was how we communicate that impactfully and meaningfully. The idea when we hit was as obvious and probably funnier than my rather large nose. Put RenewBuy advisors to  the test, rather extreme tests."
Campaign India

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