Grooming brand Bombay Shaving Company has roped in cricketer R Ashwin as its ambassador. Following this, the brand has also launched an omni-channel campaign – Shave to Shine – featuring Ashwin in different situations in his life.
In every instance, he is shown to be more confident, sharper and brighter thanks to the shaving experience the Bombay Shaving Company gives him. The campaign has been conceptualised by The Collective Artist Network.
Samriddh Dasgupta, VP marketing, Bombay Shaving Company shares, “Our research indicates that men feel better prepared to take on the day after a great shave. We are all amazing in our own lives, and a good shave brings out that confidence in us. We have attempted to capture the intelligence, wit and panache of Ashwin in this very high-style high-impact film. We wanted the viewer to see Ashwin in a completely new avatar – not just as a cricketer, but as the suave R Ashwin off-the-field. As a challenger brand, we invest in disruptive, visually delightful, social media friendly and relevant storytelling. The campaign will be taken across products, digital media, retail branding and influencers.”