Campaign India Team
Aug 12, 2015

Quikr launches cars vertical with star power, promises 'everything' on cars

Watch the ad films conceptualised by Interface Communications here

Quikr has launched QuikrCars, the portal’s automobile vertical. Promoting the launch are two sets of TVCs, one each in Hindi and Tamil. The Hindi TVCs feature Bollywood actor Ranveer Singh while the Tamil versions feature Tamil star Suriya. The campaign has been conceptualised by Interface Communications. 


 

The films are narrated by Singh and Suriya respectively. They explain against the backdrop of supporting  visuals that a car can mean many things to many people. It can be a fashion statement for one and a passion for another; sport for some, and a friend, an escape, for others. While for some it is the first car, for others it might be their lifelong companion. Accessing QuikrCars, the actors explain that some people visit to buy, some to sell. The portal will offer everything about cars, they promise, because 'cars mean everything'. 
 
Other films in the series highlight specific propositions. 

'Maximum Selling Price'

Maximum Selling Price Hindi
 


Maximum Selling Price Tamil



The film reasons that because we strive to get maximum out of everything in life, there's 'Maximum Selling Price' on Quikr.
 
Inspection Report

Inspection Report Hindi


 
Inspection Report Tamil
 
 
Pranay Chulet, founder and CEO, Quikr, said, "Ranveer is an innovative, self-made star who stands out from the crowd. These qualities resonate with us and our journey towards market leadership. With his enormous talent and massive popularity, Ranveer's association with Quikr will give our platform more visibility with a wider audience."
 
He added, "As the leaders in the online classifieds space, our task is to expand the market, and as a well-established actor, Suriya has built enormous credibility and trust over his illustrious career. We believe that his association with Quikr will further increase people's confidence in online buying and selling in India."
 
Joemon Thaliath, chief operating officer, Interface Communications, said, “People think of cars as more than just vehicles, forming special bonds with them. The fact that cars do mean vastly different things to people is a strong insight that we leveraged strategically in the commercials for QuikrCars. Thus, the TVCs amplify the features and advantages of the platform in an interesting and delightful manner.”
 
Sridhar Rajagopalan, group creative director, Interface Communications, added, “Truth is people love their cars indiscriminately. Age doesn’t seem to play a role. People love their first car as much as some others love an 80-year-old model. So what we set out to do was to showcase this obsession for four wheels. In a brand new campaign with Ranveer Singh and Suriya playing brand ambassadors for Quikr for the first time.” 
 
The TVCs will be aired across GECs and regional channels and will be supported by print, radio, OOH and digital media.
 
Credits
 
Client: Quikr
Creative agency: Interface Communications  – Mumbai
National creative director: Robby Mathew
Group creative director: Sridhar Rajagopalan
Chief operating officer (COO): Joemon Thaliath
Account management: Santosh Ramaswamy, Siddharth Kunkunkar
Creative team: SanjogKarulkar, GirishUmamaheshwar, Nitin Menon, Pankaj Gharde
Agency producers: Alpa Jobalia, Ashish Barot
Hindi Films
Production house: Devil’s Cut Film Craft
Director: Navzar Eranee
Tamil Films
Production house: Parallel Minds
Director: Aloke Shetty
 

 

Source:
Campaign India