Pokerbaazi and Shahid Kapoor aim to get rid of the 'luck factor' associated with Poker

Watch the film conceptualised by Wieden+Kennedy here

Jul 01, 2022 09:09:00 AM | Video | Campaign India Team has rolled out a campaign featuring recently announced brand ambassador Shahid Kapoor. 
The campaign titled 'you hold the cards' has been conceptualised by Wieden+Kennedy. It consists of a film featuring Kapoor, who is on his phone while walking across streets, during which he faces various unexpected situations that aren’t under his control. However, he continues to focus on his phone and wins the hand, showing that the game of Poker was under his control. The idea of the film is to debunk the myth of luck playing a major role in the game of Poker.
Varun Ganjoo, co-founder and marketing director, Baazi Games, said, “Poker is a sport, period. Poker is also a lot of fun. We are extremely thrilled with the launch of our campaign – 'you hold the cards' and excited to have Shahid Kapoor as our flagbearer. The idea of this campaign is primarily to create awareness around poker as a skill sport which the brand film captures beautifully. This is a big step forward towards making Poker a household game in our country. While our approach is digital-first, the campaign shall be promoted across all possible avenues aligned with our target audience.”
Amrish Kondurkar and Sunayna Sabharwal, creative directors, Wieden + Kennedy, said, “Poker is a new space in the world of gaming apps in India and it does come with its baggage of being exclusive for only those who know how to play the game well and therefore makes it a bit limiting. We wanted to treat this campaign as a way to build a personality for the brand which is truly distinct. While the category goes behind the usual areas of winning/making money, we created a space which came from a true-life insight and could make people feel they had a chance. That’s where the tagline, Pokerbaazi, ‘you hold the cards’ came from. To clearly establish that what matters is your skill and not luck”.
The duo added, “We kept the tonality fun with a strong attitude so that a regular person with a smartphone would feel like taking a shot. Whether it’s the film, the music or the print campaign, each touch point goes back to our attempt to make Pokerbaazi APP a must have on their phone”.
Creative agency: Wieden+Kennedy
Chief creative officer: Santosh Padhi
Creative directors: Amrish Kondurkar and Sunayna Sabharwal
Creative team: Prakhar Kahndelwal,Vipasha Chauhan
Direct of creative and digital operations: Ruchika Khanna
Group account director: Aparna Battoo
Agency producer: Namrata Vankurde
Account management: Snigdha Jha and Achintya Trivedi
Account planning: Divyanshu Bhadoria and Shweta Kaul
Production house: Ransom Film
Director: Bharat Sikka
DOP: Tapan Basu
Production team: Sachin Singh and Akshiti Goleria