Campaign India Team
Jan 09, 2018

PNB looks at the animal kingdom to push its home loans

Watch the film conceptualised by Percept here

PNB Housing Finance has launched a new multi-media brand campaign to position itself as a new-generation home loan provider. The campaign has been created by Percept Advertising.
The campaign showcases convenient home loan options that helps customers realise their dream of owning a home and overcome limitations that are generally associated with rented homes.
The latest campaign comprises of three short commercials, which are complemented by digital, print and outdoor media.
Shaji Varghese, executive director, PNB Housing Finance said, “Every one dreams to live in an owned house. However, millions of Indians stay in rented accommodations. It is our endeavour to bring home loan solutions to our customers by providing them simple, hassle-free and transparent options.”
To stand out from the crowd, the brand chose to tell its brand story using animated animals. One film featuring elephants is playful and showcases the bonding between a father elephant and his son.
Another film featuring chimps is a roaring party. Watch the film here:
The third film in this campaign features a pair of penguins enjoying a peaceful sunset.
Client: PNB Housing Finance
Executive director and business head: Shaji Varghese
Chief manager marketing and product: Ruchika Chawla
Agency: Mash/Percept Advertising
Production House: Illumination Productions
Director: Shantanu Baagchi
Producer: Shamiim Khann
Executive producer: Dheiraj Kapoor
Marketing head: Vandana Mirchandani
Post production head: Hemant Kale
Animation Studio: 88 Pictures
Campaign India

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