Partner Content
May 18, 2016

Partner Content: Ever wondered what goes into making Fevicol commercials?

Watch the making of ‘Govind Ek, Dahi-handi Anek’ commercial for the answer

This 2 minute 30 seconds film takes us through the creative process with some interesting takes from the team behind the campaign.
One couldn’t agree more with Piyush Pandey, executive chairman and creative director. South Asia, Ogilvy and Mather, when he says, "Making a Fevicol film is always a huge challenge’. From ‘Pakde rehna, Chodna nahi’ to the current commercial, the brand has successfully proved its mettle by producing some of the most quirky commercials that we’ve seen on television."
Highlighting this trendsetting quality of Fevicol commercials, Bharat Puri, managing director Pidilite Industries, maintains, “The moment you mention Fevicol, people start talking about its advertising."
Interestingly, in the latest Fevicol Govinda TVC, the Govinda (the human pyramid which breaks the pot) was not supposed to move in the original script.
It was later added to the script to make it more fun, explains Prasoon Pandey, director, Corcoise Films: "It is interesting to note how an improvisation can alter the fate of a brand TVC. An undisputed champion in the craft of merging the brand’s core communication with local Indian sensibilities, here’s a brand which never fails to exceed its own genius."
('Partner Content' is provided by the article's sponsor and not verified independently by Campaign India. This article is sponsored by Fevicol.)


Campaign India

Related Articles

Just Published

2 hours ago

TV18 and E18 to merge with Network18

Aims to simplify the holding structure and create an integrated news media conglomerate

11 hours ago

Banijay Asia and Endemol Shine India elevate Rishi ...

Negi was CEO, Endemol Shine India, and Jain was executive vice president - business and content

13 hours ago

Boat gets 'The Archies' cast to shake a leg with ...

Watch the film conceptualised by The New Thing here

14 hours ago

Sachin Tendulkar continues finding the gap, thanks ...

Watch the film conceptualised by Wunderman Thompson here