Plant-based nutrition brand OZiva has launched a brand campaign to establish its core proposition of a #aBetterYou. The brand aims to empower every individual in their journey to be better through its nutrition range.
OZiva plans to create an inclusive outlook towards overall wellbeing by redefining traditional fitness. Spring Marketing Capital has conceptualised and created the campaign.
The ‘Har Tarah se #aBetterYou’ campaign aims to raise overall awareness among the masses for the need to inculcate fitness in their everyday lives. It shows snippets from the lives of real women and their respective journeys to have a better, fitter life.
Aarti Gill, co-founder, OZiva said, “We have always believed that there is more to everyone. And all of us are constantly striving to be a better version of ourselves. For us, the brand campaign is a means to reiterate this core philosophy of OZiva. We want more and more consumers to adopt a healthier and better lifestyle that is fuelled by clean, plant-based nutrition.”
“When we started working on the brand campaign, we were surprised to see maximum results showcasing just a singular dimension of fitness. It was important that we create much-needed awareness about how fitness is not just limited to a singular dimension measurable outcome. With the new campaign we are hoping that more individuals start their journey to being better,” added Gill.
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Watch the film conceptualised by Daiko FHO here