Nokia captures the different moments of Diwali

Alok Lall, executive director, McCann Worldgroup, said, “Usually Diwali is seen as a festival for the older generations of a family, rife with traditions and cultural customs. And often, the younger millennials are relegated to a supporting role. But the reality is that the youth are the ones on whom every other generation relies to make this festival more fun and entertaining. Who else does mom turn to for the perfect family selfies? Who else makes Diwali memes go viral? Who else brings even the farthest flung family together on a video call? With our campaign, we intend to highlight the special role that this younger generation plays in making the festival special for everyone.”