Nicotex has released a new campaign titled ‘we believe you can’.
The campaign has been conceptualised by Spring Marketing Capital and is based on insights from true stories of people who have quit smoking. It shows different scenarios where the will power of those who want to quit smoking is tested by situations around them.
Shivam Puri, CEO, Cipla Health, said, “At Cipla Health, we pride ourselves with bringing a portfolio of products to market, each of which makes a real difference to consumers. Tobacco consumption contributes to over 54 per cent of non-communicable disease related death today. Nicotex, our smoking cessation product has been improving the lives of people by helping them quit smoking for more than 11 years. Our new campaign is an attempt to reassure people that the struggle and faltering attempts are understandable and part of a journey that eventually culminates in success. With this, we want to strike an emotional chord and reassure individuals that Nicotex is there to hand-hold them through the whole process of quitting cigarettes.”
The campaign also consists of a digital leg.