Campaign India Team
Sep 12, 2019

Nicotex motivates smokers who are looking to quit with 'we believe you can'

Watch the film conceptualised by Spring Marketing Capital here

Nicotex has released a new campaign titled ‘we believe you can’. 
 
The campaign has been conceptualised by Spring Marketing Capital and is based on insights from true stories of people who have quit smoking. It shows different scenarios where the will power of those who want to quit smoking is tested by situations around them.
 
Shivam Puri, CEO, Cipla Health, said, “At Cipla Health, we pride ourselves with bringing a portfolio of products to market, each of which makes a real difference to consumers. Tobacco consumption contributes to over 54 per cent of non-communicable disease related death today. Nicotex, our smoking cessation product has been improving the lives of people by helping them quit smoking for more than 11 years. Our new campaign is an attempt to reassure people that the struggle and faltering attempts are understandable and part of a journey that eventually culminates in success.  With this, we want to strike an emotional chord and reassure individuals that Nicotex is there to hand-hold them through the whole process of quitting cigarettes.” 
 
The campaign also consists of a digital leg. 
 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

M&E industry in India grew by 8.9 percent in 2019: ...

Grew at a rate higher than the advertising industry (5.3 per cent) and GDP (7.8 per cent)

2 days ago

Weekend Wrap: 27 March

In the news: Bajaj Group, Meltwater, Parle G, Socialpanga

2 days ago

IPG withdraws 2020 financial target amid coronavirus...

"Visibility into marketing and media spend is extremely challenging" says CEO Michael Roth.

2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India