Campaign India Team
Dec 28, 2016

Netflix makes the case against going out on New Year's eve, says 'Try this at home'

Watch the ad film conceptualised by The Glitch

Netflix has released a film ahead of New Year's eve, urging users to 'Try it at home'. The film has been conceptualised by The Glitch.
 
It features stand-up comedians Abish Mathew, Biswa Kalyan Rath, Kannan Gill, Mallika Dua and Sorabh Pant. The group are out at a New Year bash. They have to put up with different things through the night. Someone digs into one of their shoes with a high heel, while one guy throws up after '25 shots and 15 pegs'. Two men want to dance a little too close with Dua. A voice over urges the public to 'tame their inner beast' and 'Don't go for a New Year's eve party' as it will prove expensive (literally), as the five of them stare at a long bill. The scene then shifts to a house. The five watch a show on Netflix together, clinking wine glasses and munching on pop corn. Their smiles return. The film ends with a message, 'Netflix, try this at home'.
 
The film was published online on 27 December 2016. 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Bachelor pads get a 'Big Billion' reality check

Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.

2 days ago

Apollo Tyres replaces Dream11 as Team India jersey ...

Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.

2 days ago

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

2 days ago

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.