Emami has appointed Salman Khan as brand ambassador for Navratna Oil and released a film featuring the actor.
The film has been conceptualised by Publicis India and sees Khan dance to a remake of Fevicol se, a popular track from the movie Dabangg. Khan portrays the role of Navratna’s popular icon ‘Raahat Raja’
Harsha V. Agarwal, director, Emami, said, “We are very happy to have India’s evergreen heart-throb Salman Khan on board for our brand Navratna. We found Salman’s mass appeal and fan base to be a perfect match for Navratna’s deep connect with its consumers. We are confident that our new communication with its peppy presentation featuring the superstar will help the brand to scale up its mass appeal quotient further.”