Campaign India Team
May 10, 2020

Navratna gets Salman Khan to deliver a Dabangg massage

Watch the film conceptualised by Publicis India here

Emami has appointed Salman Khan as brand ambassador for Navratna Oil and released a film featuring the actor. 
 
The film has been conceptualised by Publicis India and sees Khan dance to a remake of Fevicol se, a popular track from the movie Dabangg. Khan portrays the role of Navratna’s popular icon ‘Raahat Raja’
 
Harsha V. Agarwal, director, Emami, said, “We are very happy to have India’s evergreen heart-throb Salman Khan on board for our brand Navratna. We found Salman’s mass appeal and fan base to be a perfect match for Navratna’s deep connect with its consumers. We are confident that our new communication with its peppy presentation featuring the superstar will help the brand to scale up its mass appeal quotient further.”
 
 
Source:
Campaign India

Related Articles

Just Published

19 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

19 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

21 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

21 hours ago

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.