Naukri.com encourages professionals to take charge of their careers

Naukri.com has rolled out a brand campaign, 'make your career happen' that aims to shift focus from passive job seeking to proactive career building. 

Conceptualised by the brand's in-house team, the campaign draws attention to two distinct archetypes in the white-collar professional landscape: the 'do-ers', who actively construct their career paths, and the 'wait-ers', who often attribute the success of do-ers to extrinsic factors like luck, favouritism, or good looks. To challenge this misconception, the brand has curated three ad films of which two have been released, that features two protagonists as the 'wait-ers'.

The films quirkily drive home the point that proactive professionals who make informed career decisions can successfully construct their career trajectories.  

Sumeet Singh, CMO, Naukri.com said, “Our latest brand campaign emphasises that career progression is driven by proactive planning and execution. Through this campaign, Naukri.com seeks to inspire job seekers to take charge of their professional journey and make their career dreams a reality”.

The campaign will be rolled out across social media, OTT, radio, influencer activation, out of home, and cinema.