Campaign India Team
Oct 30, 2018

MS Dhoni turns rapper for Dream11, pushes '#KheloDimaagSe' thought

Watch the ad film conceptualised by Leo Burnett Orchard here

Fantasy sports platform, Dream11, has rolled out two films featuring brand ambassador Mahendra Singh Dhoni. 
The films have been conceptualised by Leo Burnett Orchard and show Dhoni in a rapping avatar as he pushes forward Dream11's '#KheloDimaagSe' brand thought. 

Vikrant Mudaliar, CMO, Dream11, said, “In a cricket-dominated country like India, every cricket fan is an expert. With the new #KheloDimaagSe campaign, Dream11 provides users with a unique opportunity to use their sports knowledge, expertise and skill much like the players on the field. With fantasy gaming fast capturing the imagination of the country, Dream11 is a perfect foil for sports fans who love their game and further enhance their love through our platform.”
Amod Dani, ECD, Leo Burnett Orchard, said, “Dream11 is a game that needs a coherent understanding of cricket and its statistics. While the ‘Dimaag se Dhoni’ campaign made an immediate impact for the brand, making it one of the most sought after games in India, the core objective of ‘Khelo Dimaag Se’ is to make the platform far more social and inclusive. The motormouth, rap approach brings alive exactly what the users are thinking while Dhoni plays a central role in walking us through this musical.”
Creative agency: Leo Burnett Orchard
Executive creative director: Amod Dani
Creative team: Amol Mestry, Sunil Gangras, Akaash Ampili
Chief operating officer: Prashanth Challapalli
Branch head - Mumbai: Manav Rai Ahuja
Account management: Kanav Sharma
Strategy team: Gaurav Prakash Joshi
Production house: Equinox Films 
Director: Ram Madhvani
Executive producer: Rhea Prabhu
Music: Sameer Uddin
Campaign India

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