Shephali Bhatt
Feb 04, 2013

MMGB2: Nike Basketball's ‘Count on Kobe’ campaign

'Count on Kobe' says the new commercial for Nike created by Wieden+Kennedy, Portland

Nike Basketball has released another TV spot to market basketball player Kobe Bryant's signature line of shoes, Kobe 8 System.

"This is how the world works - The sun shines. The grass grows. Kobe Bryant arrives to practice at 3. The other 3 (visual shows 'pm' transform to 'am'). Chickens bock, bock, bock. Broccolis can fight cancer. Rice provides energy. Kobe eats rice, broccoli, chicken and the world turns. Earthquakes shake. Bakers bake. Kobe Bryant shakes and bakes defenders. Philosophers ponder existence. Scholars read. Kobe Bryant takes everyone to school. Rain falls. Waterfall dumps water. Kobe owns the bucket (shows a bucket with ice bricks). That bucket (shows a basket in a basketball court). Snakes are light, low and fast. Kobe's shoes are like snakes. Bees sting when threatened. Kobe Bryant is never threatened. Best is ahead of better. The basket is ahead of the ball. Kobe Bryant is light years ahead of them all. This is the way it was. This is the way it is. This is the way it will be."

Have a happy working week ahead.


Client: Nike
Project: Count on Kobe
Agency: Wieden + Kennedy, Portland, Oregon
Creative director: Alberto Ponte, Ryan O’Rourke
Copywriter: Edward Harrison, Brock Kirby
Art director: Sezay Altinok
Producer: Chris Capretto
Account team: Jordan Muse, Rob Archibald
Executive creative director: Mark Fitzloff, Susan Hoffman
Agency executive producer: Ben Grylewicz
Production company: Elastic
Director: Angus Wall
Executive producer: Megan Meloth, Jennifer Sofio Hall
Line producer: Tom Meloth
Director of photography: Larry Fong
Editorial company: Rock Paper Scissors
Editor: Angus Wall
Post producer: Cristina Matracia
Post executive producer: CL Weaver
VFX company: A52
VFX supervisor: Pat Murphy
Flame artist: Pat Murphy
VFX producer: Jamie McBriety
Titles/graphics: Elastic
Music+sound company: Search Party
Composer: Philip Glass
Sound designer: Brian Emrich
Song: Pruit Igoe
Producer: Sara Matarazzo
Mix company: Lime
Mixer: Rohan Young
Producer: Jessica Locke

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