Adam Olson
Mar 16, 2015

MMGB: Gatorade 'Building Jabari Parker'

The new ad portrays the NBA rookie's fight to return to the game

Gatorade's new ad by TBWA\Chiat\Day LA stars basketball player Jabari Parker on the road to recovery.

The rookie Milwaukee Bucks forward made an impressive start to his professional career before he was injured in late 2014.

Throughout the ad, Parker trains to get back in the game, with the help of Gatorade's protein-packed Recover food and sports beverage product line. The background audio describes Parker's career with soundtrack "All Your Light" by artist Portugal The Man.

Social media has favored the ad since it was shared yesterday, with more than 6,700 retweets as we write this.

Campaign credits

Client: Gatorade
Agency: TBWA\Chiat\Day LA

(This article first appeared on campaignlive.com)
 

Source:
Campaign India
Topics

Related Articles

Just Published

1 hour ago

WPP issues shock profit warning as revenues now set ...

Share price dives on unscheduled trading update.

2 hours ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

6 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

7 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.