Adam Olson
Mar 16, 2015

MMGB: Gatorade 'Building Jabari Parker'

The new ad portrays the NBA rookie's fight to return to the game

Gatorade's new ad by TBWA\Chiat\Day LA stars basketball player Jabari Parker on the road to recovery.

The rookie Milwaukee Bucks forward made an impressive start to his professional career before he was injured in late 2014.

Throughout the ad, Parker trains to get back in the game, with the help of Gatorade's protein-packed Recover food and sports beverage product line. The background audio describes Parker's career with soundtrack "All Your Light" by artist Portugal The Man.

Social media has favored the ad since it was shared yesterday, with more than 6,700 retweets as we write this.

Campaign credits

Client: Gatorade
Agency: TBWA\Chiat\Day LA

(This article first appeared on campaignlive.com)
 

Source:
Campaign India
Topics

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