Manforce Condoms has rolled out the third film part of its #ShutThePhoneUp campaign.
Conceptualised by ADK Fortune this film shows the perils of recorded moments of intimacy and how it could lead to blackmail and insinuation. It shows a girl reporting her ex-partner to the Cyber Crime Cell as he keep threatening her with videos. Along with the message of reporting crimes like these, the brand also pushes home its 'shut the phone up' philosophy.
Rajeev Juneja, CEO, Mankind Pharma, said, “As a responsible brand, we take pride in sensitising couples about safe sex. This time we have a strong message to those who trust their partners blindly and later fall prey to their blackmailing. And how they can save themselves from further victimization by taking help from the right authority.”
Subroto Pradhan, managing partner, ADK-Fortune, said, “People don’t know that there are laws to safeguard their rights, and hence many sex crime cases go unreported. When Akashneel came up with this brilliant idea, we were clear that we wanted to spread this awareness through the courage and belief of one such victim. She gathers courage to approach the right authority at the right time to protect her rights."
Client: Mankind Pharma
MD and CEO: Rajeev JunejaMankind Team: Joy Chatterjee, Eshita Goswami
Agency: ADK Fortune Communications
Managing partner: Subroto Pradhan
Former NCD: Akashneel Dasgupta
Creative: Ravi Mishra, Akashneel Dasgupta
Account management: Ambar Sharan Lal, Vishnu Narain Lal, Abhishek Bajpayee
Production house: Elements
Director: Vivek Das Chaudhary