Mahindra Two Wheelers has rolled out the second phase of communication for its Centuro brand. This is a sequel to the Centuro launch film released last year and focuses on the 'Anti-Theft Alarm' feature of the bike.
The film conceptualised by Interface Communications, opens with a girl getting into a house's backyard. She sees a Centuro and tries to start the bike with a key, but is thwarted by an alarm. This alerts the owner. To the embarrassment of the girl, he appears with the 'remote flip key' to the Centuro in his hand. He gets onto his bike, signals to the girl to pass on his helmet, and rides off. The film ends with a super introducing the anti-theft alarm with 'remote flip key' feature of the bike.
Sarosh Shetty, vice president – marketing, Mahindra Two Wheelers, said, "Our highly impactful launch communication campaign last year had generated high consumer demand for the award winning Mahindra Centuro. Developed as an interesting sequel to the original launch film, this new television commercial further accentuates the core values of being macho, tough and confident that one expects from the Mahindra brand. It also brings alive the unique features that customers loved in the Centuro, namely its differentiated styling, the anti-theft alarm and remote flip key. The unique twist in the engaging story line is sure to grab the attention of viewers.”
Robby Mathew, national creative director, Interface Communications, said, “The Centuro with its golden ribs and masculine body lines is arguably the best looking bike in its segment. Hence the concept of ‘desire.’ And what better concept than desire to bring alive the bike’s techy flip key and anti-theft feature. Sunidhi Chauhan’s voice is the icing on the cake.”