London Dairy transports the consumer to a winter day

London Dairy has rolled out a campaign 'live the indulgence', to showcase its new offerings for summer. 

 

Conceptualised by Schbang Digital Solutions, the films showcase a pratognist traversing through places with a mere spoonful of London Dairy ice cream. The films depict the protagonist being transported to a tropical location in one film and in another a winter wonderland. After the protagonist is done indulging the icecream, the films show the protagonist being brought back to reality. 

 

Milind Pingle, CEO, Allana Consumer Products, said, "London Dairy is not just an ice-cream but an experience that elevates your senses to new heights of indulgence. Crafted with the finest ingredients, every flavour promises you a premium summer delight. The new #LiveTheIndulgence campaign captures the consumer emotions which convey their indulgent experience while having London Dairy premium ice-cream”.

 

Akshay Gurnani, co-founder and CEO, Schbang Digital Solutions, said, “The aim of the campaign was to portray how London Dairy can transport you to a dreamy world with its fine ingredients. And that’s how the team came up with the idea of showcasing flavours can take you places. We churned out three visually appealing films with our in-house production team, Schbang Motion Pictures, to showcase how one can live the indulgence this summer. The films were produced with an intention to attract consumers and drive sales and will be leveraged across multiple platforms, organically and with a paid push”.

 

 

CREDITs: 

Agency: Schbang Digital Solutions 

Client: Allana Consumer Products Pvt Ltd.

CEO: Milind Pingle

DGM marketing: Sayantan Bose

Senior brand manager: Richa Pradhan

Managing director: Harshil Karia 

Chief executive officer: Akshay Gurnani

Vice president (brand solutions): Jennifer Chhor

Creative strategist: Shradha Asija, Andrea D'souza, Tarika Ajwani

Producer: Rachaita Vyas 

Director: Gaurav Ahuja

Director of photography: Siddhanth Khemka