Ishaan Khattar responds to Ashutosh Rana's challenge as Dulux keeps its word

Watch the film conceptualised by Mullen Lintas here

Dec 19, 2022 11:40:00 AM | Video | Campaign India Team Share - Share to Facebook

AkzoNobel has rolled out a campaign for its paints brand  Dulux Weathershield Powerflexx.
 
Conceptualised by Mullen Lintas, the film features actors Ashutosh Rana and Ishaan Khattar. The film aims to showcase how Dulux protects the exteriors of homes for 12-years, against all-weather conditions. Rana, who plays the role of Khattar's father in the film, indirectly motivates his son to become an Olympic champion by challenging him to succeed before their house loses its colour. 
 
Rajiv Rajgopal, managing director, AkzoNobel India, said, “Given the harsh impact of climate and weather on homes - be it extreme rainfall, surface cracks, extreme heat, UV rays, dirt, or dust - consumers today are increasingly demanding high-quality exterior paints that can protect and keep their homes looking beautiful for longer. Enhanced with the breakthrough Triple Defence Technology, the improved 12-year protection assurance is a manifestation of our confidence in the superior quality of new Dulux Weathershield Powerflexx, which makes it the ultimate 'ghar ka champion'.”
 
Vandana Krishnia, head - marketing, decorative paints, AkzoNobel India, said, “Weathershield has been one of AkzoNobel’s most trusted and reliable brands. Within the exterior paints category, Dulux Weathershield Powerflexx distils the best of science, innovation, and the magic of Dulux to offer meaningful benefits to homeowners. Ultimately, many may come and go, but it is only the champion that passes the test of time.”
 
Garima Khandelwal, CCO, Mullen Lintas, said, “The Dulux Weathershield Powerflexx, helps people keep their home protected from harsh weather conditions for a long time. In a country like India, where we face different weather conditions across regions, we have created a campaign which can justify the product properties and promise of prolonged protection. The TVC also stands out with an emotional graph of a father son saga that seamlessly weaves the product story to the journey of a champion. The pairing of Ashutosh Rana and Ishaan Khattar along with collaborating on this with Dibakar Banerjee for the story to feel quintessentially Bollywood was very exciting for us.”
 
The film was released across media on 16 December.
 
CREDITS:
 
Client: Akzo Nobel India
Creative agency: Mullen Lintas
CEO, Mullen Lintas: Hari Krishnan
Chief creative officer: Garima Khandelwal
National planning director: Ekta Relan
Head of office, Mullen Lintas Delhi: Sunil Singh
Creative heads, Mullen Lintas Delhi: Nisheeth Srivastava and Sarabjit Singh
Creative team: Arvind Murali, Vipul Kundra, Ankur Singh, Sahaj Dang
Planning head, Mullen Lintas Delhi: Saumya Baijal
Account management team: Disha Dhami, Sarthak Verma, Saumya Garg, Rishi Kothari
Production house: Rehab Films
Director: Dibakar Banerjee
Producer: Siddharth Kelkar