Campaign India Team
Dec 19, 2018

HUL urges India to #StartALittleGood

Watch the films conceptualised by Ogilvy here

Hindustan Unilever has rolled out 'StartALittleGood', a campaign through which it urges India to change its habits. The idea is to make India cleaner, greener and safer through simple initiatives. 
 
Ogilvy has conceptualised the campaign which consists of two films. They spread awareness about saving water (film above) and plastic waste management. 

 
 
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

India’s six-pack makes Cannes Lions shortlist jury cut

This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.

6 hours ago

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

6 hours ago

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

7 hours ago

Jab we ‘Met’ Shah Rukh Khan

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.