The Work
Campaign India Team
Apr 03, 2018

Hotstar to reward cricket fans' super powers

Watch the ad film conceptualised by DDB Mudra Group

Hotstar has rolled out a film for its 'WatchNPlay' initiative for the IPL. 
 
Conceptualised by DDB Mudra, the film shows the protagonist, 'Duggal' predicting the result of the next ball. This makes him extremely popular around whoever he is. While one such moment, a couple of people challenge his intellect by stating that even they predicted the same as him. The voice over introduces the 'WatchNPlay' feature on Hotstar which encourages users to choose their expected result of each delivery. 
 
Hotstar positions 'WatchN'Play' as a skill-based game and will reward winners with prizes.
 
CREDITS
 
Client: Hotstar
Creative agency : DDB Mudra Group
Director : Nikhil Rao
Production house : Jamic Films
 
 
Source:
Campaign India

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