Tech-first interior service HomeLane has launched a digital campaign across OTT and streaming platforms. Through this campaign, the brand assures consumers of the HomeLane guarantee and wants them to ‘switch’ to enjoy its no-rude-surprises experience.
The campaign consists of three films which feature that show protagonists face multiple challenges like delays, poor quality of work, and hidden costs while renovating their houses. By highlighting these pain points, the campaign aims to appeal to the homeowners to switch to HomeLane for a hassle-free experience through the brand’s 45-day delivery guarantee, quality assurance and price transparency.
Rajeev GN, VP - marketing, HomeLane, said, “At HomeLane, we bring predictability into an unorganised and chaotic journey of getting home interiors done. Our 45-day delivery with a penalty backed promise of “we pay you rent” has been a huge differentiator. It has benefited our customers through price transparency combined with high quality delivery making the last mile of the experience easy for them. Through our new campaign, we reiterate this promise as Indian consumers start adjusting to the new normal.”