Hero Motocorp has rolled out a new film conceptualised by an in-house team and Onions Creative Media.
Set to a 'Ragon mein raftaar' soundtrack, the film features several young men and women preparing for their respective endeavours. It captures the energy and passion of an athlete training for a track event; a biker getting ready for his journey in the hills, camera in hand; a lady getting ready for a boxing bout; another riding a scooter; and a man and woman rehearsing for a dance. The film ends with the message #RagonMeinRaftaar, that's driving young India into the future.
Client: Hero Motocorp
Production house: Onions Creative Media
Director: Veneet Raj Bagga
Assistant directors: Dhruv Grover, Swati Singh
DOP: Tassaduq Hussain
Producers: Anshul Jain, Aanchal Bhargava, Adnan Safee