Hero sings an ode to the pulsating pace of young India

Hero Motocorp has rolled out a new film conceptualised by an in-house team and Onions Creative Media.

 

Set to a 'Ragon mein raftaar' soundtrack, the film features several young men and women preparing for their respective endeavours. It captures the energy and passion of an athlete training for a track event; a biker getting ready for his journey in the hills, camera in hand; a lady getting ready for a boxing bout; another riding a scooter; and a man and woman rehearsing for a dance. The film ends with the message #RagonMeinRaftaar, that's driving young India into the future. 

 

 

Credits

 

Client: Hero Motocorp

Production house: Onions Creative Media

Director: Veneet Raj Bagga

Assistant directors: Dhruv Grover, Swati Singh

DOP: Tassaduq Hussain

Music: Shamoon

Producers: Anshul Jain, Aanchal Bhargava, Adnan Safee