He Deodorants celebrates 'International Men's Day' again, with a #BroCode

Harsh Agrawal, managing director, Emami, said, “It was He, the men’s grooming brand, which popularised the very idea of celebrating the International Men’s Day. It is really encouraging to note that what started as a thought three years ago, has become today a popular annual activity by He, generating heartening response from the brand’s TG. While the campaign in the first year voiced men’s plight about the need for the celebration of the Men’s Day, the next year, our campaign showed women championing the role of men in their life and advocating the celebration of Men’s Day. As a part of our next progression, on this third year, our concept has taken a step further where He urges men to celebrate their Bro Code in observance of this special day. Our idea was to initiate a conversation amongst men, recreate their brotherhood nostalgia and urge them to make this Bro Code a part of their everyday life. A digital campaign to this effect has been rolled out by the brand and we have already received quite a handsome response to this initiative.”

 

Rajiv Dingra, founder and CEO, WATConsult, said, “The brocode is a concept that all men can relate to. The quirky campaign has been well received by both customers as well as influencers across social media.”